Get in and get out-minimal copy, brief overview, quick links. Because they function as an interstitial before entering your site, keep them concise so you don’t distract or annoy visitors. Short and sweet: A splash page offers a preview or nudge, not a sales pitch.Restrict access: Want to prevent certain types of traffic from entering your website altogether? Use a splash page to ask a qualifying question, like a visitor’s age, affiliation, or for their login credentials.ĭepending on your conversion goal, your splash page design and setup will vary, but the best splash pages consider the following best practices:.Or WhiteClaw (example below) uses their splash page to ask visitors how old they are before entering. For example, H&M (example below) uses their splash page to ask visitors what regional/language version of the website they want to enter. Self-segmentation: Need more information before directing traffic to relevant web pages? Use splash pages to provide doorways to other pages so visitors can self-segment themselves before entering.Nudge traffic: Want visitors to navigate to certain pages first? Use a splash page to direct traffic to your most important pages.Use them to promote new products and services. Spotlight products: Running a promotion? Launching a new product? Splash pages function like billboards within your own website.There’s no easier way to ensure everyone sees your message. Grab attention: Want to capture the attention of everyone who enters your website? Cool, just use a splash page.Splash pages serve various purposes, but their primary benefits include:
Plash design software#
You can use popup software to achieve the same effect as a hardcoded splash page by setting the popup preferences to show immediately, but a splash page is not inherently a popup. when someone spends over 30 seconds on your site).Ī splash page is a welcome screen that doesn’t get “popped up ” it’s already there when you land on the page (it is the first page). like starting to exit the page), or triggers a timer (e.g. It doesn’t matter what technology you use to execute your splash page, whether a popup builder or hardcoded page, but it’s worth noting that a splash page is not synonymous with a popup.Ī popup is any lightbox that “pops up” when someone clicks a button, takes an action (e.g. Today, and with the advancement of landing page builders and popup software, most websites use full-screen popups as their splash pages.
In the beginning, most splash pages were real, hardcoded pages on your website that functioned as intermediaries (some still are).
Splash pages have come a long way over the years.
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